Longbored Surfer

2012.03.19 Creative Review: How to Have a Good Idea


"Instead of sitting at your computer, and looking at books, go...and sit there. The way to get an interesting idea is to go to the source. Stay there until you have thought of something interesting about [it]. Then, listen to that idea and it will design itself." - Bob Gill

Via @coudal

Tag(s): foodforthought inspiration reference

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